In this episode of The LZ Granderson Show, legendary producer and music executive Craig King sits down with LZ for a wide-ranging and unfiltered conversation about the state of the music industry, the rise of The BoykinZ, and what it really takes to build a lasting career today. 🎤 Topics Covered: How Craig King got involved with rising stars The BoykinZ and his approach to managing their explosive trajectory His unforgettable story involving Waylon Jennings The crucial distinction between being an artist vs. an influencer in today’s landscape Craig’s personal formula for success in the music business — from legacy acts to viral stars The growing influence of the algorithm, gatekeeping, and how platforms are changing music discovery The corporate trap many artists fall into — and how to avoid it The launch of Rap Plug Academy and why education is changing in the industry The eternal question: Is college still worth it for creatives? Craig’s breakout moment working with the legendary Ray Charles And what’s next for The BoykinZ, including their latest single "Step Right Up" 🔥 Whether you're an aspiring artist, seasoned industry vet, or just love a good story — this is a must-watch. 📌 Don’t forget to like, comment, and subscribe for more deep dives into culture, creativity, and power. #TheLZGrandersonShow #CraigKing #TheBoykinZ #RapPlugAcademy #RayCharles #StepRightUp #WaylonJennings #BlackCountryMusic
In this episode of The LZ Granderson Show, legendary producer and music executive Craig King sits down with LZ for a wide-ranging and unfiltered conversation about the state of the music industry, the rise of The BoykinZ, and what it really takes to build a lasting career today.
🎤 Topics Covered:
How Craig King got involved with rising stars The BoykinZ and his approach to managing their explosive trajectory
His unforgettable story involving Waylon Jennings
The crucial distinction between being an artist vs. an influencer in today’s landscape
Craig’s personal formula for success in the music business — from legacy acts to viral stars
The growing influence of the algorithm, gatekeeping, and how platforms are changing music discovery
The corporate trap many artists fall into — and how to avoid it
The launch of Rap Plug Academy and why education is changing in the industry
The eternal question: Is college still worth it for creatives?
Craig’s breakout moment working with the legendary Ray Charles
And what’s next for The BoykinZ, including their latest single "Step Right Up"
🔥 Whether you're an aspiring artist, seasoned industry vet, or just love a good story — this is a must-watch.
📌 Don’t forget to like, comment, and subscribe for more deep dives into culture, creativity, and power.
#TheLZGrandersonShow #CraigKing #TheBoykinZ #RapPlugAcademy #RayCharles #StepRightUp #WaylonJennings #BlackCountryMusic